Deanna Barnert                Journalist, Copywriter, Media Pro
DeannaBarnert@TVDeeva.com     •     (323) 571-0339     •     Home Page
Proven media and entertainment professional committed to making a positive impact on our world. Background includes extensive work in multi-media journalism, as well as project management, marketing, non-profit outreach and remote employment.


SUMMARY OF QUALIFICATIONS
•    Resourceful and energetic; with powerful research, writing, editing, storytelling, interviewing and on-camera skills.
•    Highly organized, with the ability to manage multiple projects and timelines simultaneously.
•    Team player who can follow-through independently and flex quickly and effectively with changing priorities.
•    Working knowledge of SEO, social media, professional standards and both online and print publishing.
•    Demonstrated ability to translate complex subject matter and technical jargon for lay audiences.
•    Proven ability to assess and meet a client’s needs and write to or create house style.
•    Strong interpersonal skills demonstrated by the ability to establish and maintain effective relationships with colleagues, publicists and
      celebrities.

•    Collaborator and mentor who creates and implements in-person and Zoom-based writing workshops to inspire teens and seniors.
•    Board member who brainstorms and coordinates social and networking events for Barnard college alumni working in entertainment.

ACCOMPLISHMENTS

•    Designed and led MSN's Soap Superfan blog to over 620K page views in February 2010.
•    Dubbed one of TheWrap's "25 TV Superfans to Follow on Twitter."
•    Led PR effort and drafted content for successful Indiegogo campaign (for Shopping Bag Solutions).
•    Banked print and on-camera interviews with Al Gore, JJ Abrams, Charlie Sheen, Robin Williams, Selena Gomez, Louis C.K and more.

PROFESSIONAL EXPERIENCE

 NEWS EDITOR, Bauer Media Los Angeles, CA 2015 - 2020

  • Work with editorial team, publicists, network executives and talent to break news, land features and create critical pieces while managing multiple timelines for bi-weekly enthusiast magazine.

 FREELANCE ENTERTAINMENT JOURNALIST & TV CRITIC


     Emmy magazine, Sony Pictures Television, Watch! magazine, Reality TV Bites and more Los Angeles, CA
2000 - present

  • Generate talent, celebrity and executive profiles, as well as business features on production houses like Amazon and Blumhouse.
  • Attend industry events to harvest celebrity lifestyle features and news stories for local and international outlets and TV networks.
  • Work with industry sources to obtain early copies of upcoming CD and TV releases to write reviews and roundups.
  • Edited print magazines for style, content and typographical errors, working in Quark.

     MSN.com  Redmond, WA 2008 - 2013

  • Implemented SEO and utilized social media for promotion of Superfan and MSN TV blogs.
  • Blogged daily, following through on beat sources and leads to uncover and break news on primetime, streaming and daytime TV.
  • Worked with networks, studios and publicists to negotiate exclusive opportunities and features for the MSN homepage.
  • Conducted on-camera interviews with talent and executives at local and international industry events, set visits and junkets.

    SheKnows.com Scottsdale, AZ 2007 - 2012

  • Followed through on beat sources, contacts and leads to uncover the full story on trending news.
  • Produced on-camera red carpet coverage for major events like Emmys, SAG Awards, MTV VMAs, et al.

WEBSITE MANAGER, SoapOperaFan.com
Scottsdale, AZ 2008 - 2015

  • Coordinated team of reporters and produced their stories utilizing CMS and HTML.
  • Worked with technical and creative teams to address website glitches and design issues.



MARKETING/SOCIAL MEDIA CONSULTANT, various markets
Los Angeles, CA 2001 - present

  • Research, draft and design marketing materials and web content to help nonprofit and healthcare clients meet their goals.

ASSOCIATE EDITOR, Soap Opera Weekly New York, NY 2000 - 2008

  • Researched, pitched, sourced and drafted features, news and style stories on dramas and reality TV for weekly print magazine.

ON-AIR EXPERT GUEST, Tencent, SoapNet, KISS FM Hollywood, CA
2006 - present

  • Worked with producers to create fresh segment in front of live studio and radio audiences and international news crews.

PUBLISHED AUTHOR & BOOK EDITOR, Explorer Resident's Guide: Los Angeles
Telecommute 2007 - 2008

  • Compiled dense research on complex topics like US healthcare and entry visas and translated it into reader-friendly prose.
  • Edited down 400+ page living guide for pocket-sized tourist edition.

ENGLISH TEACHER, Astex Language Academy
Madrid, Spain 1997 - 1999

  • Taught business and conversational English to Spanish speakers of all levels, developing personalized curriculums and materials.

PROJECT MANAGER, Internal and External Communications Los Angeles, CA 1996 - 1997

  • Led Fortune 500 company teams and onsite teams to produce computer-based training materials.

OUTREACH COORDINATOR/EDUCATOR: NOW, NARAL, U.S. Dept. of Labor
Los Angeles/NYC 1991 - 1996

  • Led educational seminars, managed volunteers and counseled peers.
  • Organized public relations events, including debates, lectures and speakers' forum.


EDUCATION & AFFILIATIONS

BARNARD COLLEGE OF COLUMBIA, New York, NY    •    Bachelor of Arts, Women’s Studies and Sociology, 1996

Television Critics Association  |  Barnard Women In Entertainment (board member)  |  WriteGirl |  Alpha Delta Phi Literary Society